Excellent post. Must read
Posted on July 2, 2012 by Mark Bower of Cube Social
As a B2B company you probably already have a basic LinkedIn Company Page with a company overview and list of employees. What you’re probably not doing though is making use of the Products and Services section to market your offerings. And yet this is the most important part of a LinkedIn Company Page.
1. List Your Products and Services
The first thing you need to do is fire up your products and services page. Until recently, you could only add products, but now you can list services too it’s ideal for the professional and financial services industry.
2. Add each of your services and an image for each one too.
3. Get Recommendations
The most powerful part of LinkedIn’s company page is the recommendations. In LinkedIn, people can’t recommend or review companies – only products and services. When a…
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